Ellos was not only one of the first mail order companies in Borås, it was also a pioneer in e-commerce. Already in 1996, Ello's e-commerce began in its first form and in 1997-98 the first images were digitized.
Target audience New customers in Sweden in the categories news, fashion and family
Solution Embedded video player with preview that was distributed in the blogosphere
Results CTR 8.46 percent