MTG - Modern Times Group MTG AB (publ.) - is a leading international digital entertainment group that is shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. MTG's brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming.
Publishing Partner MTG TV
Advertisers NetOnNet and Consortio Fashion Group
Target audience Visitors in MTG TV's digital channels, on NetOnNet.se and Halens.se
Solution The distribution of personal and relevant commercials
Results The advertisers reached their target audiences with personal and relevant movies - thus creating a unique movie experience. The channel's conversion rate were up more than 100 percent.