Pepsi is one of the world's most iconic and recognized consumer brands globally. Today, the Pepsi portfolio includes three products - Pepsi, Diet Pepsi and Pepsi MAX — that each generates more than $1 billion in annual retail sales.
Client Pepsi - OMD
Target audience Sweden
Solution Embedded video player that was activated by the user in environments such as blogs, web sites and social media
Results Pepsi got high engagemant through the Bonnier sites Carolinesmode.com and Veckorevyn.com, the Schibsted site Sofis Mode, the Nyheter24 site Modette.se and the Stampen Group sites Devote.se and Djungeltrumman.se